Technology has become essential for the real estate industry and represents an opportunity to solve the persistent effects of the pandemic in 2023. Tools such as Customer Relationship Management (CRM), as well as social networks and real estate platforms, make contact with customers, property appraisal and credit rating easier.

According to the IDB, although Brazil is the largest market in the Latin American region, language barriers make Mexico a more attractive destination for the internationalization of proptech companies.

Check here: Mexico City, Tijuana and Guadalajara concentrate industrial demand on speculative projects

Miguel Ángel Cruz Leyva, from Century21, believes that this year more tools will be implemented to facilitate processes and customer service, as well as to generate leads to inventory. Giuseppe Gallo, Clikalia's marketing director, is also of the opinion that proptechs had areas of opportunity in 2022, supported by capital raising.

Regarding the user experience, technology will become more important, mainly in terms of data and virtual tours, said Carolina Medina, from Clikalia.

Of interest: In the northern markets of the country, industrial rental prices have increased at a faster rate

On the other hand, Frida Arana, from Aire y Acero, highlighted that consultants, real estate agents or developers should always look for tools that help optimize working time and provide better customer service. This must be developed to show the client as real as possible the property, without even visiting it, such as 360 videos, while helping with the organization, from visits, calls, portals, emails and documentation.

Finally, the expert considered that in 2023 there will be more stability for the real estate sector. “The strongest purchases are coming; The rents and the investment of the land, as we already know, continue very well and therefore they will continue well by 2023”.

In Solili you can check available offices in Polanco e Insurgentes

Original note