The Covid-19 pandemic accelerated the digitalization of local businesses, making the state one of the emerging markets in the use of electronic commerce, after Mexico City.

"One of the most relevant data is that Querétaro and Mexico City are the markets that consume the most electronic commerce" explained Lusi Navarro, the regional manager of Contpaqi, supplier of the Global System company.

Practically 90% of national sales make a query online, regardless of whether the sale is physical, therefore it is essential that businesses incorporate digitization into their sales processes, said the manager.

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The president of the National Chamber of Commerce in Small (Canacope), Sergio Martínez de León, explained that there are still lags in local commerce, since of the 30 thousand 82% have already joined some online sales scheme, but not so the remaining 18%.

In this context, the Canacope delegation endorsed a collaboration agreement with Global Systems to carry out training campaigns and incorporate the largest number of economic units into electronic commerce.

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Regarding the technological adoption in the state, the Querétaro delegation of the National Chamber of Commerce, Services and Tourism (Canaco-Servytur) reported that of every 10 businesses affiliated with the chamber, at least three already have technological tools to improve their processes. , including online sales.

According to the president of Canaco in Querétaro, Fabián Camacho Arredondo, establishments dedicated to the sale of food are the ones that are most committed to electronic commerce.

According to the Online Sales Study of 2021, of the Mexican Association of Online Sales (AMVO), electronic commerce in Mexico reached a value of 316 billion pesos in 2020, experiencing a growth of 81% compared to the previous year, an increase that is linked to the impact of the pandemic.

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