Frubana, the digital platform that supplies fruits, vegetables, meats, groceries and supplies for restaurants, through direct connection with local farmers and producers, announced that it is starting operations in Monterrey.

Its expansion plan during its first quarter of operations in the country is to supply 4 thousand restaurants, which represents more than 42% of the city's gastronomic offer.

The goal is to provide during the first six months of operations to about 9,500 establishments to help them increase the quality of the products they offer.

The main advantage will be the savings in input costs between 15% and 20%, and the reduction of times within its supply chain.

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It will have an initial warehouse of 3,000 square meters located in the municipality of San Nicolás de los Garza, which will generate more than 350 direct jobs focused on logistics, warehouse, commercial and administrative, as part of the attraction of local talent.

For the company it is essential that the staff know the locality, its people and each product, in order to achieve greater efficiency in the operation and a sense of belonging.

"For the company, this city represents a strategic point within our operations as it helps us to generate connections in its surroundings and in the northern part of the country, to continue reaching more restaurants," said Jorge Salas, director of Frubana Mexico.

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Monterrey will be a key piece for the growth of this digital platform, and thus generate new alliances with farmers in the region and add to its base new producers interested in marketing their products in a more efficient way.

Currently Frubana serves more than 22 thousand clients in Mexico City, Guadalajara and Puebla, helping them save on purchases and contribute to a greater reactivation of the sector, which has been one of the most affected by the Covid-19 pandemic.

Frubana has a presence in Colombia, Mexico and Brazil, currently has more than 800 direct jobs in Latin America.

After the peak of the pandemic, it registered significant global growth and recently made an injection of investment of more than 65 million dollars in technology.

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