The last quarter of the year has been characterized by an increase in the acquisition of goods and services since the holidays coincide with the holidays and the sales prior to these dates, which in Mexico are called El Buen Fin and are carried out a week before the day of Thanksgiving celebrated in America.

In this month of December, workers under a formal hiring scheme also receive the bonus that is allocated to multiple options, including consumption.

As in the previous year, 2021 was marked by the pandemic, and although in Mexico the restrictions were more lax than the rest of the countries, the consumer's feeling in general terms is that they were limiting themselves or limiting their consumption options, or by at least from the perspective of how it was done prior to the pandemic.

The most common options were local purchases without physical contact and digital integration tools began to be used more rapidly, which impacted on the growth of electronic commerce.

At the end of November 2021, there was a 1.0% increase in the expenditure of goods, as well as an advance of 1.5% in services, compared to October, according to the BBVA Research Big Data Consumption Indicator, prepared from the Spending made at the bank's point of sale terminals, which includes purchases made with credit and debit cards.

Check here: What to expect from the industrial market in Mexico by 2022?

The report highlights that the positive figures for November were achieved despite the fact that the most recent edition of El Buen Fin was shorter compared to last year, 7 days compared to 12 days in 2020, motivated to advance the vaccination process.

The psychological effect of having gone through a year with mobility limitations is to resume the reunion, now that a large part of the population already has the complete vaccine schedule.

Traditionally in Mexico, December is the month of posadas, piñatas and family gatherings where they seek to share with the family and this brings with it the tradition of giving.

All these factors trigger the seasonal demand that in turn requires storage and distribution logistics so that the products can be withdrawn in the store through direct purchases or dispatched in the shortest possible time to the hands of the consumer when requested via on-line.

Of interest: Logistics, electronic commerce and retailers maintain industrial demand levels in CDMX

For this reason, the growing demand for temporary storage space has consolidated logistics marketplaces, which are companies that flexibly rent the underutilized capacity of third-party spaces due to factors such as the seasonality of the product or unfulfilled sales plans.

Companies with a long history such as Amazon, Mercado Libre, Liverpool, Linio, Ubereats, Rappi, Cornershop and Walmart, to name a few, have had significant growth in demand during the Christmas season.

Other innovative initiatives have already set foot on Mexican soil such as Cubbo, which carry out the entire fulfillment or fulfillment chain so that e-commerce brands focus on their growth while they guarantee to store, pack and deliver under the contracted conditions.

2022 will undoubtedly come loaded with innovative applications that will be accompanied by a logistics fabric of storage and distribution, increasingly efficient and close to demand, so it will be a challenging year for developers of industrial space.