When a company that is part of the real estate value chain applies technology to its processes that can be improved, it can be said that they belong to the Protech ecosystem. This term comes from the merger of property and technology, as did the fintech companies in the financial sector.

Whether in development, construction, commercialization, maintenance, administration, valuation or data generation; adopting innovative and disruptive technologies to traditional processes that were lagging behind allows supply and demand to come together in a more agile, efficient and transparent market, which benefits all participants.

We recommend: Invest in MX attracts the first 5 investment projects for 5,300 million dollars

There are various groups in both Europe and Latin America that follow the principles of specialized research centers such as the MIT Center Real Estate in the United States or the REBS (Real Estate Business School) in Spain, which lead platforms that investigate, train and connect participants in the real estate industry seeking to advance in technology.

This path has brought a significant change in the relationship between developers, builders, buyers, sellers, tenants, financial and insurance companies; based on knowledge of demographics, purchasing power, tastes and consumer preferences, they can extrapolate behaviors that allow them to anticipate demand.

Mexico is home of various startups that seek to validate their business concept by verifying if it can be scalable, with the guarantee of a stable and growing revenue model.

Virtual reality companies, home automation or smart home automation, real estate platforms, property management systems, real estate investment, real estate crowdfunding, P2P or peer networks, B2B and B2C portals; they are part of the companies that today revolutionize the Mexican real estate market.

Solili is part of the Proptech ecosystem in Mexico and has departments in Mexico City, warehouses and offices nationwide

Tools such as chatbots, virtual tours that allowed multiple clients to learn about projects from their homes in the midst of a pandemic; apps that generate plans or those that speed up the signing of the sales document and even manage to sell a property online; are increasingly common practices in the Mexican market.

The contribution of recent advances in online analysis tools for processing large amounts of data on consumer and market behavior, generates various scenarios that allow identifying opportunities by segmenting information based on profile and need of the client, just as companies like Solili do.

The use of increasingly intuitive programming and artificial intelligence also reinforces the deep knowledge of the user, encouraging companies and entrepreneurs to face and solve the challenges that will come.