The real estate market has evolved and today's home buyers are more diverse, educated and have an active lifestyle.

This was explained by Eduardo Orozco, CEO of Alo Home, the startup that trains, digitizes and accelerates sales teams in the real estate sector, who detailed some impact data collected in Mexico City, Guadalajara, Monterrey, Mérida and Puerto Vallarta; sectors in which the startup has a presence.

According to studies, in urban and beach markets in 2021 new home buyers are 46% women and 54% men.

Regarding marital status, 60% of the women are single or divorced and of these, 40% were in a marriage or common-law union. While in the case of men, 50% identify as single.

On the other hand, 64% of those surveyed have a university degree and this only happens with 56% of the male gender.

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Likewise, beach markets have an absorption of 60% national and 40% foreign, while urban markets are 87% national.

In this sense, the expert indicated that the industry has an opportunity to transform service channels so that customers enjoy an autonomous and digital shopping experience.

Alo Home, pointed out three key profiles for developers, highlighting in the first place independent women, with a high level of studies and are, for the most part, single or divorced, who acquire the house as an equity investment and the result of extensive planning, which leads them to be very analytical.

It is for this reason that they must be offered clear and transparent information on both the price and forms of payment, as well as the deed and maintenance costs.

A second target is single men and women, a segment with a significant upward trend in the beach markets, since they rent in the cities where they originally lived, but acquire properties for vacation and rent on platforms as an investment.

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To meet the needs of these customers, such as: maintenance, amenities, food delivery at home, developments must be offered with a lifestyle in mind.

More than 50% of this buyer has a pet, so the pet-friendly aspect of the projects is key.

Finally, foreigners, predominantly men, seek digital experience and attention in English, which is why this segment is mainly for investment and vacation, so it represents an opportunity for growth.

The presence of young and active buyers looking for real estate investment opportunities in Mexico should lead the developer or marketer to create an immersive digital experience that helps them discover a project without having to visit it, a factor that will be key to closing the sale. Orozco concluded.

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