At the Reb Summit Tulum organized by Inmobiliare, the relationship between the client who seeks to improve their quality of life with Wellness and a real estate project that guarantees added value, as is the case of MAREAZUL, was addressed.

The panel led by Luis García Peña from MAREAZUL highlighted that one of the effects of the pandemic was the rethinking of the home as the center of coexistence with the family, in which the wellness issue became a priority.

“The wellness market in the world, speaking of tourism, wellness, health experiences, etc., is a market that, according to the Global Wellness Institute, is worth around 4.4 trillion dollars, of which only 6% represents real estate. In 2017, the Real Estate wellness market was worth around 180 billion dollars and it is estimated that next year it will exceed 220 billion dollars”.

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In this regard, Guillermo Fernández de Mazarambroz LEMON PROMOTIONS; Alfonso Hernandez from ARTHER; and Marc Pujol from GMB, agreed with the idea that the “wellness” factor has become a determining point for making decisions to purchase a property.

Marc Pujol expressed that it is a trend in which the return on investment is in the background, since all those involved in the industry have given greater weight to the needs and coexistence of users, who came for 15 days and were in the need to stay for up to three months due to confinement.

“The concept of wellness is based on understanding that the center of everything is the person, how they move and manage their needs day by day. The pandemic has somehow made us reflect and become aware of how we live and how we perform, this has extraordinarily accelerated that wellness requirement,” said Alfonso Hernández.

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Situation that as developers, gives the opportunity to generate unique products with amenities and services such as health, education, culture, coexistence, etc. However, to give greater value, it is necessary to have sufficient infrastructure, safety and health that allow users to carry out their daily activities without problems.

What is sought is experience and in this sense, much has to do with how spaces are created and how they are sold. The difference is the additional notes that you put at the time of sale, in the end all the products are the same and offer the same, but the important thing is the content and the experience that is given to the clients, highlighted Guillermo Fernández.

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Original note