Consulting firm Gartner identified the top five business trends that will affect the global manufacturing sector in 2021. These trends will drive business disruption and expand opportunities for participants in the manufacturing industry.

In some of its many studies and research, Gartner already glimpses key manufacturing trends, including the digital experience, data monetization and ecosystem partnership.

For the manufacturing company, digitization was one of the first trends in the face of the pandemic

In the first place is to combine the Product Experience with the digital, since, motivated by the pandemic, contact limits were established between product and client. It became vital to provide an attractive platform that matched the expectations of consumers and manufacturers.

The ability to have a new digital business model where manufacturers can maintain a connection with the consumer beyond the sale of the product, connecting more with the brand, as well as with experts, other customers and advanced users, is the end to reach

The consultancy foresees that by 2025, the 50 main manufacturers of consumer goods will have invested in a brand application that uses Artificial Intelligence, technology integrated in the product, videos as a digital asset and / or innovation integrated with technology and research teams and developing.

Second, produce a Total Experience that enables your managers to use technology and interactions to improve, empowering both customers and employees to enhance the value of their lifetime work.

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Using this approach, company managers will be able to identify the right platform that will connect customers, partners, and employees. For example, an employee who prepares and becomes an expert on a specific product or brand who can answer questions or be a customer service agent.

Gartner predicts that by 2024, organizations that deliver a total experience will outperform competitors by 25% in satisfaction metrics for both customer and employee experience.

In the third position are the Ecosystem Associations that provide the opportunity to grow not only in mature markets, but also in developing markets. In manufacturing, ecosystem partnerships can enable all kinds of initiatives, such as packaging under proper environmental guidelines, empowering underdeveloped / underserved communities, and reducing emissions through remote work capabilities.

Gartner predicts that by 2024, nearly 75% of the world's leading consumer goods companies will participate in ecosystem partnerships that strengthen them to meet growth and sustainability goals.

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Monetizing data is the fourth trend that allows manufacturing companies the ability to earn revenue through the digitization of their products and services. Rapid digitization within manufacturing organizations creates large amounts of data.

CIOs can share and monetize this data across the ecosystem. Using this approach, CIOs can use it as an asset and create new services or enter new business models.

This can ensure continued revenue even when the business is disrupted by external factors, such as supply chain challenges or a shortage of human resources.

Gartner predicts that by the end of 2024, half of global asset heavy manufacturing organizations will have been able to monetize their data.

The last and fifth trend that the consultancy sees is that of Team as a Service (EaaS), it refers to a concept such as Talent as a Service, Expertise as a Service or Companies as a Service. In this business model, companies pay for operating assets through recurring operating charges rather than purchasing equipment.

In this model, companies use integrated Internet of Things (IoT) technologies that leverage common IoT design patterns and industry frameworks to ensure asset effectiveness and find solutions to asset non-performance.

Gartner notes that by 2023, 20% of industrial equipment manufacturers will support EaaS with remote industrial IoT capabilities from a current near-zero base.

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