The pandemic accelerated its incursion of technology in Real Estate as we saw in 2020-2021, but now its participation will be very punctual and it will seek to establish those technologies that allow companies to have competitive advantages.

Its use is already common in Real Estate companies, but it must go beyond the technologies that are support or called modular, to venture into those that make them unique in their market.

Oziel Vizcarra, CEO of Hipernova, pointed out in an interview with Real Estate Market that the great challenge for companies in this sector is to be focused on generating differentiation, because those technologies that are called modular and support already have them very well adequate or implemented as part of its value.

He indicated that within their process of identifying areas of opportunity in Industry 4.0 processes, they observe two large areas in the section of differentiation technologies, such as digitization and sensorization.

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Within the digitization area, among some trends that exist there is one called Inverse mapping that allows generating a trace of a property that already exists and generating a 3D model to project it to the client through virtual reality or augmented reality.

He stated that it is already a mature technology so commercial teams can be found that can help to do so.

Another alternative is sales assistants with artificial intelligence, which go hand in hand with real estate sales consultancies, to understand and segment customers very well.

Oziel Vizcarra explained that they do the latter through their buying habits, through their profiles on social networks, with which they can generate better sales prospects so that their strategy is more focused on people who at least comply with a specific profile and not open it to the general public.

One more option are those companies that have understood search engines very well, so that you can reach your target customer with a sales channel, with searches so specific that they can differentiate you.

When, as a real estate agent, you identify very well which sector you are going to target, there are highly visible search words or phrases for that sector, which help you reach customers who are really looking for what you offer.

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These three elements in terms of digitization, is something that is very accessible in terms of cost, there are already platforms, you do not have to program anything; who has not used it is more due to ignorance.

In Oziel Vizcarra's opinion, the great challenge is to achieve customer segmentation through digital channels and there are many areas of opportunity.

He concluded by pointing out that all the elements discussed are exclusively focused on software, but also in terms of hardware there are many novelties and opportunities through industry 4.0, which has grown a lot, mainly in cost optimization.

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