Heineken announced the investment of 8.7 billion pesos for the installation of the company's first plant in the southeast: a world-class brewery that seeks to expand its sustainable practices and promote community development.

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This new brewery, located in the municipality of Kanasín, will strengthen the value chain and operational integration of the company in the region, which will allow it to supply the growing demand in the southeast of the country and thus take advantage of the advantages of road, rail and port that this region offers.

This project will be carried out, from its origin, with the highest standards of environmental and social responsibility, anchored in Heineken's global sustainability strategy "Providing a Better World."

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The start of operations is planned for 2026, with the production of emblematic brands such as: Amstel Ultra, Superior, Tecate, Sol, Dos Equis, Bohemia, Indio and Carta Blanca.

The Secretary of Economy, Raquel Buenrostro, indicated that the Mexican southeast offers competitive advantages such as the development of infrastructure for connectivity, as well as the creation of well-being with development and shared prosperity, always taking care of sustainability and respect for the natural environment and communities. 

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