With the arrival of Covid-19, both the needs and the way of acquiring a home have been transformed, so in 2022 the use of social networks will predominate.

Coldwell Banker México, believes that among the trends that will gain more strength are social networks, which they hope will strengthen in the sale of housing, due to their characteristic of generating direct contact with the consumer and that allow optimizing results and costs in the long run term.

The company also indicated that those who are interested in real estate no longer buy from companies, but people, so it hopes that next year the sale of properties through digital channels will normalize.

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The marketing manager also pointed out that after the growth of electronic commerce due to the confinement, it will be a reality to carry out most of the process of buying and selling properties through social networks.

And that Facebook will be the platform in which more property sales are made, since it allows a better connection with the end consumer.

In addition to this social network, Instagram shows the amenities in images, followed by LinkedIn and Twitter, which is why people focus on social networks and trust more in digital channels, which is why searches will be concentrated there.

Polanco or Condesa will be the favorites because they have various services, along with

areas where there is an increase due to the demand for rents, such as the Napoles, Escandón, Portales, Álamos, Tabacalera, San Rafael colonies, probably Anahuac and areas surrounding Polanco.

And that in the case of the states that have grown the most in housing construction, tourist places such as Riviera Maya, CDMX, Querétaro, Guadalajara and Monterrey take the lead.

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Another trend observed is the demand for small-format homes, where searches have been concentrated in units of 30 to 50 m2, which have a defined space for work or study, mainly with applicants between 25 and 35 years of age, he explained. the company.

Mexicans are looking for housing depending on sociodemographic and purchase factors, the two sectors are between 850 thousand pesos and two million pesos and between 11 and 15 million pesos, depending on whether they are looking for new, used or pre sale housing.

In Solili you can check available apartments in Centro, Del Valle y Álamos

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