Mexico is an interesting challenge in fulfillment because it is a market leveraged in marketplaces, and it is exciting, if the expression fits, to see how the internal processes of foreign companies must be adjusted to make synergies materialize.
Daniela Uribe, Country Manager for Melonn México, in an interview with Real Estate Market & Lifestyle, added that having a multicultural team where we can learn and promote the best of both markets has been a fundamental part of the process.
The main difference between the Mexican and Colombian markets in terms of distributions is mainly the size of the market and the population density, which are contrasting, as well as the consumption habits that show different purchasing power between the two countries.
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“In Mexico we find cities that have about half of the total population of Colombia. This presents advantages for logistics companies like us, that the more dense the population is, the more they optimize”, said the representative of the company of Colombian origin.
And he shared that the closing of the second quarter in e-commerce logistics in the participating markets was very favorable: Consumption habits continue to evolve and both companies and consumers continue to adopt electronic purchases naturally.
Melonn receives the inventory, stores, packs and distributes the products. "It is an ally in logistics that all these entrepreneurs and brands have to concentrate on what they are really good at: developing a better product and selling," said Uribe.
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The company has seven Distribution Centers (Cedis) between Mexico and Colombia. In Mexico, it operates in Mexico City, Guadalajara and Monterrey, markets whose population density allows them to optimize logistics processes and be able to offer guaranteed same-day or next-day deliveries.
In the Mexican market, which they reached in 2021, Melonn is about to reach a million dollars in investment and hopes to continue growing this figure in the coming years. In addition, it has already delivered more than a million and a half items, and they are working to close this year with around 1.5K sellers in both countries, with double-digit monthly growth.
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