Digital platforms have played a leading role in the sale and rental of real estate, but their appearance does not displace traditional real estate agents, on the contrary, it complements and reinforces them.

Some time ago, entrepreneurs realized that algorithms could help reduce the time of renting or selling real estate by connecting ideal clients with the home they were looking for and by concentrating more operations in one place.

But during the beginning of the pandemic and the stricter confinement, developers and owners who wanted to continue operations, joined the use of proptech calls, so they grew exponentially.

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The arrival of this technology was a very useful tool for the real estate broker and the traditional agent, which allowed them to streamline their operations.

At the end of the day, the real estate business requires human contact that provides confidence before a vital decision for our heritage or selection of the home in case of rental.

In Latin America, buying a house is one of the most important moments for families due to the great cost it represents, which is why many tend to think that the property will be where they will live forever.

So the decision to acquire it is usually full of intimacy and emotions that cannot be accompanied only with digital tools. The key is that both components, agent and technology, come together to give a complete customer experience.

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Technology allows you to reach more people interested in acquiring a property and the tools make them more competitive and give you confidence in the security of the transaction.

The technologies most used in the sector, according to the Mexican Association of Real Estate Professionals AMPI, are those related to social networks, marketing and advertising in search engines such as Google.

In addition to the aforementioned, there are prospecting tools, data platforms or specialized market places that allow an in-depth analysis of the market and provide real estate professionals with savings in time and depth in their knowledge of their markets.

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