An intermediate real estate advisor between two parties, these can be: the developer and the investor; buyer and seller or the one looking to rent and the lessor.

One of his functions is to act as a representative of his client, whom he will accompany throughout the real estate transaction.

This process consists of the search for real estate, tours, the financial tools that can be used and the negotiations until the closing of the same.

Currently, although there are certain characteristics that a real estate broker must have, such as various certifications and a domain of the legislation; the vast majority keep practicing from informality.

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Of the three most important patrimonial activities in the life of a person, two of them require a license and are firmly regulated, such as investments in the stock market or banking and the contracting of insurance.

However, the third activity that corresponds to real estate transactions is not formally regulated. In the country there are around 80 thousand real estate brokers, of which only 8 thousand are professionals, according to the latest figures from INEGI.

This trend is reaffirmed in Mexico City, where of the nearly 12,000 real estate advisers in the capital, less than 10% are affiliated with an association or certified.

Of interest: The quality of housing improves and the mortgage market accelerates

But as a result of the pandemic, technologies dedicated to the real estate sector have come to revolutionize the work of real estate brokers. And these technologies have had an exponential growth since the Covid-19 pandemic.

In the real estate portals you will have all the pertinent information at the click of a button, where you will find dozens of properties that the interested party can visit and compare without moving from place to place. Also, they have rating systems that help the customer.

There is interest on the part of franchises such as Coldwell Banker México interested in the professionalization of real estate brokers.

For this reason, the advice of its staff offers fluid operations that cover from the part of valuation, notarial processes and digital marketing. The latter, linked to technologies, includes branding and positioning.

In Solili you can consult the Real Estate Directory and find an agent who will support you in your purchase or sale of an apartment

Original note