According to specialists in the real estate sector, raising sales, whether in this industry or in any other, is not a matter of luck or charisma; rather, it depends on having a system and both technical and human knowledge.

Helios Herrera, specialist in Human Development, highlighted that being successful in real estate sales is a consequence of the actions that are taken. Therefore, he assured that agents must work to achieve a goal.

“We were not born to be the best salesperson in the industry, that is a consequence of our doing. Our soul comes to this life experience to grow, expand, to learn things. We all have a being and a doing, and if I link what I am, my energy, with my doing, obviously I will be growing and the result will be a consequence.

Calibrating these three things: being, doing and having is important, and once you have it, you have to work, ”he said.

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Likewise, he indicated that in order to be successful in sales, it is not only necessary to "make it happen"; but also requires technique, knowledge and, above all, a system or method for the work.

“The first advice that I give to the advisors is: make yourself a method, a system. Whatever you want, but you have to adopt a method. Trying to sell just for charisma is very difficult, because there is a lot of competition, "he said.

For her part, Mariana Padilla, an investor in Real Estate, stressed that in sales matters, establishing clear objectives, systems and processes is everything.

The specialist stressed the importance of real estate agents defining a clear objective. And he added that specifying this step makes the operation easier, because by identifying what you want to achieve, you can focus all efforts to achieve that result.

“Right now that we are planning 2022, one of the things we do is put a theme, we make a theme in the year.

And then all the actions that we are going to carry out during the year, we rate them immediately each time we do them based on: "Is it focused on the theme of the year?"

If the theme of the year is expansion or internationalization it does not matter, from there, we project the year and plan all our actions aimed at that.

If any of the actions is not leading us to the goal, it is not necessary. When we are focused on a theme of the year, on an objective, it is much easier to fulfill it because it is very clear, "he explained.

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Meanwhile, Marcelo Yaguna, recognized Life Coach, indicated that, to be successful in sales, each individual has to develop a method that contains five key elements: passion, desire, perseverance, focus and action.

“The first thing is to have a purpose, and then you must have a burning desire, but a burning desire that does not allow you to sleep. And then it is important to be consistent, an element that has been largely forgotten today.

“Another important element is focus; the world wants to sell 20 things at a time and no, focus like you were a magnifying glass, one day at a time. And the rest has to do with non-stop action, action even if you don't know. Look for people who know, who have results and read ”, he commented.

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